Wasserman found that media coverage of women's sports had nearly tripled.
Their report shows 15% sports media coverage across broadcasts, streaming, social media, and digital publications in 2022.
Previous longitudinal findings found coverage averages of 5.7% for ESPN's SportsCenter and 5.1% for TV news through 2019.
“We really set out to uncover the true percentage of coverage that women's sports receive, understanding that the definition of coverage,,,
has changed with the advent and proliferation of digital and social media as well as streaming .
Thayer Lavielle, Wasserman's Executive Vice President of The Collective, Women's Division, said in the.
The report showed strong women's sports coverage on streaming and social media.
The roughly 22,000 hours of women's sports coverage on streaming services like ESPN+, Peacock, Amazon Prime ,,,
and Paramount+ in 2022 is encouraging since younger fans are flocking to them.
The Wasserman Report, “From the Shadows to the Spotlight,” highlights several more critical findings .
In 2022, women's collegiate and professional sports were streamed 22,065 hours, up 5,124 hours from 2021.