After the success of gimmicks like the Barbie Malibu DreamHouse, the firm unveiled a new category of outrageous stays in collaboration with companies and celebrities.
You might have seen the ultra-modern hilltop residence with a view of Sin City on "Cribs" on MTV.
It wasn't the grand rooms or the marble fireplace, though, that Aubrey Garza remembered most fondly from her vacation there. It was when she met Christina Aguilera, who was her Airbnb host.
The 26-year-old Garza stated, "It just felt like a dream." According to her. Posters of the pop icon adorned her bedroom as she grew up.
Airbnb periodically lists "once-in-a-lifetime" promotional stays, and Ms. Garza had gotten her hands on one of those.
Some of the unusual yet popular listings have featured exclusive meetings with famous people,
stays in a Barbie house inspired by the movie, and a Scottish Highlands swamp cottage that looks much like Shrek's.
Airbnb unveiled a new permanent category on Wednesday dubbed "Icons" that would house more stunt promotions like this, showcasing unconventional and daring collaborations with celebrities and businesses.
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