The team at Joopiter is prepared to prove that they can handle projects outside of the art and fashion industries.
Wednesday marks the debut of "Joyride," Pharrell Williams's online auction house's inaugural vehicle sale.
Every one of the eleven cars set to enter the market will be as eye-catching as the creative director of Louis Vuitton Men's apparel and accessories.
Joopiter and Morton Street Partners have teamed up for this auction, which is well named.
Just like their previous sales, Joyride will use cars as a medium to demonstrate that fun can be found in streetwear, watches, and art.
To demonstrate this point, why not showcase the creative possibilities of the automobile with a collection of unique and customized vehicles from renowned manufacturers such as Mercedes-Benz, Ferrari, and Nissan?
Although it is difficult to choose a favorite among the Joyride members, we are not shocked if Scarr Pimentel's 1990 Lancia Delta Integrale generates a lot of attention.
Finished in battleship grey, it comes with unique white wheels and a slew of performance enhancements. The Manhattan pizza owner’s street-legal rally legend is a landmark on Orchard Street. It is anticipated to sell for $80,000 to $100,000.
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