Michael Jordan joins “his closest friends” Derek Jeter and Serena Williams as tequila grows worldwide.

Michael Jordan expands the Cincoro Tequila team with athlete investors like Serena Williams and Derek Jeter, aiming for global growth.

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Cofounders gather at Jordan’s Florida golf course to strategize and taste-test, emphasising the brand’s legacy and camaraderie.

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Cincoro Tequila plans international expansion into Europe, Asia, and the Middle East, targeting key markets for premium spirits.

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New 375 mL bottle size for Blanco, Reposado, and Añejo offerings to cater to diverse consumer preferences, starting in May.

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Emilia Fazzalari, executive chairperson, cites increasing global demand for premium tequila as a driving force behind team expansion.

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Tequila market sees significant growth, with sales reaching $6.5 billion in 2023, rivalling American Whiskey and approaching Vodka revenues.

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Cincoro's approach emphasises quality, friendship, and shared experiences, resonating with consumers and investors alike.

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Strategic partnerships with high-profile athletes enhance brand visibility and credibility, fueling Cincoro's journey towards greatness.

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