With increasing awareness of environmental issues, there's a growing emphasis on sustainable skincare. Korean brands are likely to prioritize eco-friendly packaging,
Tailored skincare routines based on individual skin concerns and preferences are gaining popularity.
Probiotics and fermented ingredients have been a staple of Korean skincare for years. In 2024, there may be a heightened focus on probiotic-rich products that support skin health by balancing the skin microbiome and promoting a healthy barrier function.
With increased screen time from digital devices, skincare targeting blue light protection is likely to be in demand.
Apply skincare products by dotting them onto fingertips, warming them, and tapping onto the face. Tapping enhances absorption, ensuring maximum benefits from moisturizers, serums, and toners.
Look for products containing ceramides, fatty acids, and soothing ingredients like centella asiatica to support skin resilience.
Korean skincare is known for its innovative textures (e.g., cushion compacts, jelly masks). Expect to see more unique textures and formats that enhance the skincare experience and efficacy.
There's a growing trend towards gender-neutral skincare formulations that cater to a diverse range of skin types and concerns without adhering to traditional gender stereotypes.